Presentation

Prepare: outline (note that each of these issues can affect the others - work on them till they fit together)

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Objectives. What should the audience know and do as a result of the presentation?

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Audience. Who are they? How many? What do they know already? What do they want?

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Location and timescale. Where will it be held? How long have you got?

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Structure. Break the presentation down into its main sections.

Prepare: detail

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The beginning and the end. Plan your first couple of sentences so you start with a bang. Plan your conclusion so that you end on a high note.

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The middle. Flesh out the main sections. Plan how to link them together.

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Support and questions. Put together short, simple notes. Design visuals to support the presentation. Decide what questions you might be asked and how to answer them.

Begin as you mean
to go on

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Positive impression. Take your time; wait till you’ve got everyone’s attention; use positive, open body language and tone of voice.

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Tell them what you’re going to tell them. And not just what, but also why and how and how long. In particular, outline the structure - the sections the presentation breaks down into - so that you can refer to these as you go along.

Keep the audience’s
attention

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Explain technical terms, acronyms and anything else which you understand and they don’t. Avoid jargon.

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Watch body language. Theirs, so that you can respond to their unspoken reactions. Yours, so that you maintain a positive impression.

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Use summaries and signposts. Use the structure you explained at the beginning to remind them what you’ve just covered and what is coming next.

If disaster strikes....

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Stop (don’t attempt to soldier on) and apologise (but not too much).

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Watch your body language. Keep an open body posture. It is essential to look confident, not matter how you feel.

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Backtrack. If you lose track of what you are saying, go back to what you covered previously, briefly summarise and start again.

End on a high note

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Briefly summarise.

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Check there are no further questions or discussion.

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Restate the objectives. Particularly what you would like them to do as a result of the presentation.

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